Mobile app marketing is a set of techniques used to engage mobile app users in an effective manner. In order to do so, one has to figure out the targeted audience, its demand, and the way out to address them. To figure out all of these prerequisites one has to follow the sequence of stages or funnel. The most common sequence of stages or funnel is based on three steps, i.e. acquisition, activation, and retention. The acquisition is a stage that starts with the very first interaction of the user with your app, thus, pursuing him/her to download your app. Activation is a second stage, it starts with the increasing level of user’s engagement which can be noticed through his/her in-app purchases. Whereas, retention is the last stage in which the user visits your app regularly and he/she has something new and interesting to experience at every return. It has been observed that a certain number of users go back and forth between these stages depending upon your app’s ASO and services.
ASO is a short form of App Store Optimization. App Store Optimization or Mobile App SEO is a strategy to increase the visibility of your app in a certain app store through proper usage of keywords in the description as per their rankings and relevancy. If the set of keywords used in your description are not appropriate and are not meeting your app’s requirement, then there are higher chances that your mobile app marketing will not succeed the way you have invested in it in terms of time and money. Hence, in order to get successful mobile app marketing, the successful ASO is a necessity.
There are certain tactics and techniques to do successful ASO and mobile app marketing. Those tactics and techniques can be learned through various online courses, articles, and events. Though, online courses and articles are only limited to the learning platform, whereas events give you the opportunity to learn as well as interact. The interaction is leading to networking with your industry colleagues. The way you learn from your industry colleagues is way too farther and productive than the one you learn from traditional sources. So, the best way to learn the new techniques are through socialization in events. Here is a list of upcoming apps marketing and ASO events in September throughout the world:
App Growth Summit São Paulo 19 is taking place in São Paulo, Brazil – the heart of the South American Tech World on the September 5th, 2019 in partnership with Rank My App. In this Summit expert and panelists from South America will share their secrets about effective Mobile Apps growth strategy they use during the in-depth sessions. Many big Tech brands are coming to attend this summit, and it is a good platform to grow your network and mingle with Brazilian tech magnates. For more information and agenda of this summit you can visit the official page of it.
App Marketing London Summit is going to be held on the 5th of September, 2019 in Piccadilly, London in partnership with Albania, Moengage, The ASO. Co, Adjust and Braze. These all are the big names of mobile app marketing and ASO strategies and development. This Summit will give you the opportunity to do networking with these networks and participate in the roundtable conference. To get yourself registered for the said Summit click here.
ATS London 2019 is a panel discussion kind of conference. In this conference debate will be done on various issues that are coming on the way of apps’ business and their development. This conference is full of educational and interactive sessions. So, if you are looking for a platform to learn advanced techniques for mobile apps marketing and development that win the industry, then this event is for you. Here is a link for registration.
Tokyo Game Show 2019 is a platform committed to the gaming industry evolution. If you are associated with the gaming industry, then it is your pick. You will get your hands-on the new technological advancements like 5G and its futuristic applications. Furthermore, this event will connect you with the game fan communities across the globe and broadcasts the video games besides catching up on e-sports. So, if you are a gamer this is your platform to display your skills and win fans across the globe.
Mobile Connect is going to be held on the 16th of September, 2019 in California, USA. It is for the companies who are looking for world class mobile Commerce. You will get the opportunity to connect with senior-level digital marketers to get reliable and valid business solutions. This event will give you the opportunity to connect with 75 top digital and mobile marketers. You can get registered from here.
MGS Europe 19 is one of the largest mobile growth, development conference, which is going to be held on 18th of September, 2019 in Berlin, Germany. It will give you the opportunity to learn from and get connected with the brand marketing professional in the area of user acquisition, monetization, retention, data science and analytics. Moreover, you will get an opportunity to meet with other mobile app marketing industry leaders like content creators. Hence, it is perfect for those who are looking for an opportunity to learn realistic mobile app growth development techniques.
Mobile App Marketing Toronto Summit is going to be held on 19th of September, 2019 in Toronto, Canada. The purpose of this summit is to endow their participants with the treasure of best marketing techniques and most effective app experience. If you are dreaming to make your company the most effective app provider than here is your pick.
Northern Games Summit (NGS) is going to be held on the 26th of September, 2019 in Kajaani, Finland. It is a huge platform for the networking of gaming industry stakeholders. It is an event designed to serve the purpose of learning in the casual and friendly environment. If you want the relaxing and friendly environment to learn new gaming techniques, then this event is for you. Here is a link for registration.
Milan Games Week will start from the 27th of September, 2019 and will continue till 29th September, 2019. If you want a week out and expand your business in an enjoyable mood, then this event is for you. It will release your stress, and gives you a quality time to enjoy while taking care of your business. A Milan Games week is a kind of game festival with full of festivities. It has the capacity to entertain more than 162,000 visitors. Last year 162,000 visitors 220+ Youtubers, 650+ journalists and bloggers have participated in this event. In this event all types of concept artists, game artists, hi-tech developers and digital painters have participated. Besides that, the live performance of superheroes and an orchestra has added flavor to the event. Afterall, Milan Games Week is for party lovers, and if you are a party lover, then this event is for you.. Here is a link for registration.
Dear reader, if you are planning to attend any one of these events or want to know more about them, then leave your message in the comment box. We will keep on introducing you with more global tech events in our next blog posts. So, stay tuned, take care, we will meet you in the next blog post. Bye!